“We ran the same 3,200 "recommend a lawyer" prompts through ChatGPT, Claude, and Google AI Mode in the top 100 U.S. cities. On 83% of prompts, they had zero law firms in common.”u/jbclm on r/legaltech · Jul 31, 2026 · Read the post · The poster says he is with the company that ran the study, which sells an AI monitoring platform
Law firms · AEO and GEO · read November 8, 2026
AEO and GEO for law firms: prices, providers and the bar rules
AEO and GEO for law firms means getting your firm named when someone asks ChatGPT, Gemini or Google's AI for a lawyer. Published programs run from $995 to $5,000 a month; First Page Sage's study puts the legal median at $8,170. Our pick is supereo, from $149 a month.
Our pick
Want to know which firms AI recommends for your practice areas before you sign a retainer? supereo ours is our pick. It writes the questions clients ask about your practice areas, asks them on six AI engines, shows who gets recommended instead of you, and on Copilot ($149 a month) writes the change for each page so an attorney can approve it before it goes live. See the free audit.
What AI engines do with legal questions
Two public datasets from 2026 show how uneven the answers are. AEO Engine's October 2026 Answer Index ran 300 tracked questions on ChatGPT, Gemini, Perplexity and Google AI Overviews, 1,200 answers in all, for 100 law firms:
- Firms with no measured AI mentions at all34 of 100
- Share of every mention taken by the top 10 firms51.9%
- Firms that appear on all four engines28 of 100
- Firms that appear on only one engine16 of 100
- Questions where the leading firm, Morgan & Morgan, appears36.7%
Source: AEO Engine, Answer Index: top 100 law firms, October 2026, read November 8, 2026. AEO Engine sells AEO services. Its index counts mentions ("AI share of voice") and appearances, not recommendations.
A second study, posted to Reddit by someone at a company that runs an AI monitoring platform, found the engines rarely agree on which firm to name, and lean on different legal directories:
“Avvo: 87.1% of Claude answers, 5.4% of Google AI Mode”u/jbclm on r/legaltech · Jul 31, 2026 · Read the post · Same study
“Super Lawyers: 62.8% of Google AI Mode, 0.0% of Claude”u/jbclm on r/legaltech · Jul 31, 2026 · Read the post · Same study
If the engines disagree that much, a firm's question set has to run on every engine its clients use, separately. supereo asks each question on ChatGPT, Gemini, Perplexity, Claude, Google AI Mode and Google AI Overviews, and reports each engine on its own.
What AEO and GEO for law firms costs
| Option | Published price | Term | What the price covers |
|---|---|---|---|
| supereo Copilot ours | $149/mo | Monthly or yearly | Up to 40 questions on 6 engines; the change for each page, with wording, for attorney review |
| ThinkProfits Bronze | $995/mo | Not published | Single-market firms; AEO content and schema plus GEO entity work |
| ThinkProfits Silver | $1,895/mo | Not published | Single-market firms |
| AEO Engine Growth | $1,597/mo | 90-day initial term | 30 articles, backlinks, brand mentions, 150 prompts; lists a criminal defense firm among its case studies |
| Grow Law SEO plans | $2,500, $3,500, $5,000/mo | Not published | Law firm SEO plans; its GEO service is described separately, without a price |
| ThinkProfits Gold | $3,495/mo | Not published | Multi-market and multi-service firms |
| Coalition Technologies | $4,200/mo average | No long-term contract | Its typical SEO price for regulated providers: financial, medical and legal |
| ThinkProfits Platinum | $4,995/mo | Not published | Multi-office, high-volume practice areas |
| Rankings.io | Not published | Month-to-month | GEO and AI SEO for law firms only, starting with a free growth audit |
| Legal Torch | Not published | Not published | GEO for law firms only; Clutch lists a $5,000+ minimum project and $150 to $199 an hour |
Each provider's own page, read November 8, 2026; Legal Torch from its Clutch profile. First Page Sage's October 2026 study gives the legal industry a median GEO and AEO price of $8,170 a month, a typical range of $4,000 to $18,500, and the fastest growth of any industry, up 42% on 2025, "as law firms competed for recommendations on high-value practice-area queries."
How each provider measures
| Option | Questions | Engines | How often | What it counts |
|---|---|---|---|---|
| supereo ours | Up to 40, written from your site | 6, reported per engine | Each question three times a week on every engine | Recommendation rate with its range; a verdict on each change |
| ThinkProfits | A fixed prompt set for your market | ChatGPT, Perplexity, Gemini, AI Mode, Bing Copilot | Monthly | "which exact law firm questions are recommending you, which are recommending competitors, which are recommending nobody" |
| Grow Law | A fixed set of 10 practice-area prompts | ChatGPT, AI Mode, Gemini, Perplexity, never blended | 4 to 6 scans per platform a month | Mentioned or not, visibility score by platform, competitors, cited URLs |
| Rankings.io | Not published | ChatGPT, Claude, Gemini, Copilot, Perplexity, Grok named | Monthly reporting | How often and how accurately AI names the firm, tied to inquiries and signed cases |
| Legal Torch | Not published | ChatGPT, AI Overviews, Gemini, Perplexity, Claude | Monthly "PROOF Reports" | Citation outcomes |
Each provider's page, read November 8, 2026. Grow Law reports that 33 of its 38 law firm clients with 12 months of data got at least one AI-attributed qualified lead between August 2025 and July 2026.
The difference that matters is the question count. Ten prompts can tell you whether AI knows your firm exists; it can't tell you which of your practice areas, cities and client situations AI sends elsewhere. A firm with five practice areas in three cities already has fifteen pairs before a single client situation is asked.
The bar rules apply to AI-written pages too
ABA Model Rule 7.1 is one sentence: "A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services." A page written for AI answers is a communication about the firm's services, and so is a comparison table or a directory profile an agency places for you. That's why the law-firm specialists say what their compliance step is:
- ThinkProfits writes to "the most restrictive applicable rules (Law Society of BC, Law Society of Ontario, ABA Model Rules, and state bar variants)" and routes every page through your attorneys before publication.
- Legal Torch says it keeps "every output compliant with ABA Model Rules and state-bar advertising rules."
- Rankings.io says it edits every piece for "the bar advertising rules generalist agencies overlook."
supereo's Copilot fits that review step by design: it writes the change, with the evidence and wording, and your team (an attorney, for a law firm) approves and ships it. Autopilot ships changes itself, each with an Undo, which suits firms that have already settled their review rules.
Rule text from the American Bar Association, read November 8, 2026. State rules vary; this isn't legal advice.
Finding the questions clients actually ask
“how do you find all the small questions a potential client is asking or searching on AI like "how likely is an unemployed father getting custody in US?" so law firms can write content about it”u/Leading_Set_1165 on r/LawFirmMarketing · Feb 21, 2026 · Read the post
What helpssupereo writes the questions from your own practice-area pages and asks them on six engines; you can add the situations your attorneys hear every week. The free audit starts with 20.
The providers, briefly
Option 01 supereo ours
For firms that want the measurement and the page-by-page changes without a retainer: questions per practice area and city, six engines reported separately, who gets recommended instead, the change for each page written for attorney review, and a verdict on each change against control questions. $149 a month.
Best for firms that want proof per change and keep attorney review in house.
Option 02 ThinkProfits
A Vancouver agency serving Canada and the USA since 1996, with published Think AEO tiers from $995 to $4,995 a month, situation-led answer pages under named lawyers, FAQPage and Speakable schema, and a monthly prompt-level report that counts which questions recommend you, a competitor or nobody. "Every page is human-written and reviewed." AI search for law firms
Best for single-market firms that want a published price.
Option 03 Rankings.io
Works only with law firms, month-to-month, with every asset yours; builds verified profiles, knowledge panels and answer pages, and reports AI naming tied to inquiries and signed cases. Shows a 992% ChatGPT visibility gain for a personal injury firm, its own figure. No price published. GEO and AI SEO for law firms
Best for personal injury firms in competitive markets.
Option 04 Grow Law
Law firm SEO plans from $2,500 a month, with GEO measured on 10 fixed practice-area prompts per firm across four engines, reported per platform, never blended, and leads tracked in its Growth Portal. GEO for law firms
Best for firms that want GEO folded into an SEO retainer.
Option 05 Legal Torch
A GEO agency for law firms only, working through a seven-step method from visibility audit to compliance review and tracking, with monthly reports on citation outcomes; it says it "publishes open, pre-registered research on how AI engines cite law firms." Clutch lists a $5,000+ minimum project. Legal Torch on Clutch
Best for firms that want compliance review written into the method.
Option 06 AEO Engine
Not law-only, but it publishes the 100-firm Answer Index above and lists a California criminal defense firm that went from 6 to 54 monthly organic client bookings in six months among its case studies. Growth is $1,597 a month on a 90-day initial term. AEO Engine pricing
Best for firms that want content volume at a published price.
Questions
What is AEO for law firms?
Answer engine optimization for a law firm: making sure ChatGPT, Gemini, Perplexity, Claude and Google's AI answers name your firm, and describe it accurately, when someone asks about a legal problem you handle or for a lawyer in your city.
How much does GEO for law firms cost?
Published law-firm programs run from $995 a month (ThinkProfits Bronze) to $4,995 (Platinum); First Page Sage's October 2026 study puts the legal median at $8,170. supereo's Copilot is $149 a month.
Which AI engines matter for law firms?
All of them, separately. A 3,200-prompt study posted in r/legaltech found ChatGPT, Claude and Google AI Mode had zero firms in common on 83% of prompts, and each leaned on a different directory. supereo tracks six engines and reports each on its own.
Is AEO compliant with bar advertising rules?
It can be, if every page and placement is accurate and reviewed. ABA Model Rule 7.1 bars false or misleading communications about a lawyer's services, and AI-facing pages count. Keep attorney review before publishing, as ThinkProfits does and as supereo's Copilot is built for.
How do I get my law firm recommended by ChatGPT?
Answer the situations clients describe, on pages under named attorneys, with accurate details that match your directory profiles (in the r/legaltech study, Avvo appeared in 87.1% of Claude's answers and Super Lawyers in 62.8% of AI Mode's), then measure per engine and per practice area to see what moved. supereo's free audit shows where you stand on six engines, no card.
Can a law firm do AEO in-house?
Yes, if someone owns it. The work is writing answer pages, keeping directory profiles consistent and checking the engines every week. supereo's Copilot gives that person the question list and the change for each page.
More: AI SEO agencies, compared · what agencies cost · AI SEO consultants
How we compiled this
On November 8, 2026 we read the law-firm AEO and GEO pages of ThinkProfits, Rankings.io, Grow Law and AEO Engine, Legal Torch's Clutch profile, AEO Engine's Answer Index, Coalition's SEO prices, ABA Model Rule 7.1, and a Reddit post summarizing a 3,200-prompt study, labeled as posted by the company that ran it. We didn't hire any provider. Full method.
- ThinkProfits, AI search for law firms · Rankings.io, GEO and AI SEO · Grow Law, GEO, law firm SEO cost · Legal Torch on Clutch
- AEO Engine Answer Index, October 2026, AEO Engine pricing · Coalition SEO prices · First Page Sage pricing report
- ABA Model Rule 7.1 · the r/legaltech study post
- supereo: plans and proof method
Compiled November 8, 2026 · Not legal advice