Rate cardUpdated November 8, 2026
Decision memo · worked monthly cost · prices read November 8, 2026
Hire an AEO agency if you need people: PR, interviews, a strategist on calls. Use software if you need the monthly work done and checked. In our worked example, agency plans that cover the work start at about $5,100 a month. Our pick is supereo: $149 a month plus your team's time.
Our pick
Is there software that does AEO for you instead of hiring an agency? Yes, and supereo ours is our pick. On Copilot, $149 a month, it tracks your buyers' questions on six AI engines, writes the change for each page with the evidence and wording, and measures each change you ship. On Autopilot, its higher plan, it ships the site fixes and new pages itself, each with an Undo, and pitches you onto the lists AI cites. Run the free audit to see where you start.
A B2B software company wants its buyers' questions tracked on the six AI engines they use (ChatGPT, Gemini, Perplexity, Claude, Google AI Mode and AI Overviews), about 40 questions, and six pages changed or written each month, plus some way to tell which changes worked. That's a typical first program: big enough to move answers, small enough to run without a new hire.
Two assumptions price your team's time, and they're ours, not measured: shipping one page change takes 3 hours of a marketer and 1 hour of a web developer once someone has decided what the change is, and managing an agency takes the hours the agency itself publishes. Hours are priced at the US Bureau of Labor Statistics' 2025 median pay: $37.87 an hour for marketing specialists and $47.85 for web developers, wages only. One page change comes to $161.46; six come to $969.
| Option | Price | Your team's time | A month, all in | 40 questions on 6 engines? | Who decides each change | Shows which change worked? |
|---|---|---|---|---|---|---|
| supereo Copilot ours | $149 | Shipping 6 changes: $969 | $149 + $969 | Yes, 40 on 6 | supereo writes it, with the evidence and wording | Yes, a verdict per change against control questions |
| supereo Autopilot ours | Not public yet | Reviewing the changes | Not public yet | Yes, with more questions | supereo, and ships it, each with an Undo | Yes |
| A tracker, such as SE Visible Basic | $89 | Shipping 6 changes ($969), plus deciding what they are | $1,058 + research time | 75 tracked prompts | Your team | No per-change method published |
| RevenueZen Growth | $5,000 | 2 to 3 hours managing ($76 to $114) | $5,076 to $5,114 | Questions not published | The agency: 6 articles, 5 refreshes | Not published |
| WebFX Silver | $5,250 | 2 to 3 hours managing ($76 to $114) | $5,326 to $5,364 | 100 prompts on 10 engines | The agency: 6 assets | Not published; monthly scoring |
| DerivateX Rank & Get Found | $6,000 to $6,200 | 1 to 2 hours, its estimate ($38 to $76) | $6,038 to $6,276 | About 50 queries | The agency: 6 assets; technical fixes as instructions | "Targets, not guarantees" |
| First Page Sage | $6,000 to $12,000 | Not stated | $6,000 and up | Not published | The agency: 6 to 7 pieces | Not published |
Prices from each vendor's page, November 8, 2026; DerivateX includes its $1,000 to $1,200 off-site budget. Agency hours are the client time each one publishes: RevenueZen "around 2 to 3 hours per month," DerivateX "roughly 1 to 2 hrs / month," and Rock The Rankings, not shown, "Under 2 hrs / mo"; WebFX's is set at RevenueZen's figure because it doesn't publish one. Wage rates from the BLS and BLS, 2025 medians.
Read the table by column, not by row. The agency rows cost several thousand dollars more a month and deliver about the same six pages, plus people: a strategist, writers, often PR. The software rows are cheap and leave the shipping to you; the difference between them is who decides what each change is and whether anyone checks that it worked. supereo's Copilot writes every change and gives each one a verdict, which is the part a tracker leaves to your team and most agencies don't publish.
A single in-house marketer at the BLS median is $78,760 a year in wages, about $6,563 a month, before benefits and tools. First Page Sage's October 2026 model of one in-house GEO and AEO specialist, with benefits, tools and recruiting, comes to $146,028 a year and 3.1 deliverables a month; its Growth-tier agency comes to $98,400 a year and 6.5 deliverables. Both are its figures.
“Kind of hard to justify paying someone a few thousand dollars for an audit when there's already tools out there doing the same kind of monitoring for a fraction of that quote every month.”u/Beginn-ing0 on r/ecommerce · Aug 26, 2026 · Read the post
What helpsA tracker shows where you stand; supereo also writes the change for each page and checks whether it worked, for $149 a month.
“if the agency is mainly giving you visibility reports, i'd probably skip it and use a tool.”u/HoneyedVices on r/ecommerce · Aug 26, 2026 · Read the post
Hire an agency if you need people: PR, interviews, a strategist on calls. Use a tool if your team has hours to research and ship changes. If you want the changes decided for you and checked, without a retainer, use an agent: supereo is our pick, from $149 a month.
Yes. supereo's Autopilot ships the site fixes and new pages itself, on WordPress, Webflow, Shopify, Wix, Framer, Next.js and Astro sites, and pitches you onto the lists AI cites. Its Copilot plan writes each change for your team to ship. Most other AEO software tracks and recommends.
Published entry retainers start at $297 a month for local businesses and $1,597 for B2B programs, and the market median is $6,850, by First Page Sage's count. It's worth it when you need what only people do: PR, interviews and a team on calls. For the monthly page work, software does it for a fraction of the price. Every published price.
PR written and placed by people, interviews with your experts, a strategist in your meetings, and community engagement in your name.
Yes, and it keeps the agency honest: software that shows every answer and judges each change against control questions gives you a check on the agency's monthly report.
With a tracker, your team decides and ships every change. With supereo's Copilot, it ships the changes supereo writes; in our scenario that's about four hours per change. With Autopilot, it reviews them.
More: AI SEO agencies, compared · what an AEO or GEO agency costs · what services deliver
Prices and plan contents come from each vendor's page on November 8, 2026; the tracker figures come from SE Visible's pricing page as read that day. The scenario's hours per change are our assumption, stated above, priced at the Bureau of Labor Statistics' 2025 median pay. Agency management hours are the figures each agency publishes. First Page Sage's in-house and agency models are quoted as its own. Full method.
Compiled November 8, 2026 · Change the hours to yours; the method holds